IMEX Frankfurt, Incentive Research Foundation Highlight Education on Effective Practices
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MICE Corporate-Only Education Program
IRF Invitational Highlights
Based on IMEX 2023, nearly 12,000 participants, including about 4,000 buyers will attend IMEX Frankfurt May 14-16 to hold nearly 60,000 meetings, according to the event producers. The program is moderated by Patrick Delaney, Founder, SoolNua; Padraic Gilligan, Managing Partner,SoolNua; Ben Goedegebuure, Chief Global Strategy Officer, Maritz. Over 500 buyers are expected to attend the Incentive Research Foundation Invitational May 28 to May 31.
MICE Corporate-Only Education Program
Here is a sample of sessions offered to corporate planners on an invitation-only basis. Click here for the complete corporate program.
Jazz Thinking: Creative Thinking and Team Management. Using examples from the world of music, the session offers a framework on how to motivate people to embrace the new. The speakers also address siloed thinking, generational conflict, and dysfunctional teams, and how to enhance cohesion. Speakers: Thilo Wolf, Speaker/Manager, Wavehouse Entertainment; Bettina Meske, Speaker, Actress, Singer.
Trend Spotting: Leading Through the ABCs. Event planners share what they have learned what AI means for planning, marketing, and delivering of events; bringing back teams to the offices and tens of millions to events, all while dealing with rising costs. Speakers: Eszter Mattiassich-Aszody, Head of Global Events, Siemens Healthineers; Kate Scully, Head of Business Operations and Provider, Howden Group Holdings, and Stephanie Dubois, Head of Global Event Management, SAP.
How to Beat Burnout and Build a Foundation of Sustainable Performance. With an estimated seven out of 10 people in the hospitality sector facing burnout, this seminar uses a “fresh approach to helping people beat turnout and take ownership of their well-being and performance by mastering the dance between stress and recovery. The approach is designed to reframe stress, rewire the work day and embrace “unapologetic recovery.” Speaker: Mike Ford, Grateful Lemon.Other topics include:
Building Event Audiences in a Noisy Market—Strategic Brand Differentiation and Audience Engagement. A panel will discuss the challenges of attracting conference attendees in an era when travel for events is competing with the convenience of hybrid work.
Design for Transformation: Turn Events Into Unforgetting Experiences With a Transformation Strategy. A hands-on workshop format helps attendees discover how to turn an invent into a transformative experience.
Empowering Leadership Beyond Limits. An expedition leader shares lessons from record-breaking experiences on how to navigate challenges.
IRF Invitational Highlights 
The 2024 IRF Invitational, May 28-31, reportedly provides over 500 invited attendees with direct exposure to the industry’s preeminent voices and applicable analysis of the IRF’s research. The education programming takes place over two mornings and features industry experts, a keynote, IRF research, and interactive discussion groups. Afternoons and evenings are free for networking, including destination activities and the IRF’s Cabana Day, which includes evening receptions, including the Live and Silent Auctions at which attendees bid on luxury travel packages.
IRF Education includes sessions on:
- Total Rewards: The Right Mix for Maximum Motivation
- AI and Incentives
- Making Personalization Real
- What's New: All Inclusives, Land and Sea
- Negotiating in a Challenging Economy: Partnership Approaches That Work
- Designing Incentives for Channel Partners and Direct Marketing
- The Full Lifecycle of Program Communications
How RRN and Brand Media Coalition: Your Partner in Success in Incentives, Rewards, and Recognition
Published by the Enterprise Engagement Alliance at TheEEA.org
- The only weekly news, how-to and resource publication of record for the Incentive, Rewards, and Recognition field.
- The only marketing agency focusing specifically on the IRR and broader engagement marketplace.
The Industry’s Only Combined Media Platform and Marketing Agency to Help You Expand Your Business 
- All the industry news, research, announcements, and how-to articles read by over 20,000 end-users in sales, marketing, and human resources; incentive, recognition, loyalty and promotional companies, as well as marketing and human resources agencies, seeking to enhance performance through effectively designed incentive programs.
- Unparalleled business development services for engagement, incentive and incentive travel, recognition firms; brands, gift cards and master fulfillment companies, and technology firms, featuring ROI-based business development strategy design and ongoing digital and social media and e-newsletter communications to help marketers profit in the coming era of cookie-less marketing.
- Unique abilities for solution providers to sponsor authoritative, evergreen content directly related to what they sell through the EEA’s Effective Practices series on articles in our media platforms.
- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
- Access to new technologies from EEA preferred solution providers enabling brands to create their own points-based or transactional redemption site.
- Unparalleled expertise in program design, return on investment measurement, reporting, and prescriptive analytics.
